EDIT: Google has just retracted their association with the Reed Learning SEO Course and are branding it as a misunderstanding, they were never meant to associate themselves with a SEO Course. Apparently. Please note this course will still GO AHEAD but is no longer accredited by Google. It’s in association with Verve Search and Reed Learning!!!
Reed Learning (a UK training provider) has joined forces with Google and created the Google Marketing Academy, one of the courses within the academy is a Search Engine Optimisation course and I have been confirmed as the tutour for the course.
I’m very excited about being onboard with Reed Learning and promise I will give a truly hands on, educational SEO course that will provide actual ‘how to’ SEO knowledge. The course will go through in detail all the main areas of SEO and also touch on use of Online PR and Social Media Marketing for SEO benefits.
Technical optimisation Site Architecture and SEO URL structure (keywords in URL, folders) Canonicalisation ( use of 301 redirects & canonical attribute) Use of sitemaps, robots txt etc
Hosting & Domain
On Page Optimisation Keyword & Competitor research (including tools to use) Keyword mapping Content optimisation Title and meta description writing (making it relevant and optimised)
Other on page areas and factors
Off Page Optimisation Importance of incoming links Measurements and tools
Link development techniques
Using Online PR and Social Media to increase exposure and link equity
Universal Search (local results, video, images and news)
Web Analytics and Measurements
The course is being held at the Reed Learning headquarters in London and costs £499 +VAT for a 1 day course. The course dates this year are: 7th September or 29th October.
And to our SEO-Chicks readers we can offer 30% off if you book the SEO Course before 31st August! To book your place on the SEO Course visit this page and to claim your discount quote: E9801 when you book.